GIO CHUNG
Motion Designer
& Illustrator





GIO CHUNG
Motion Designer
& Illustrator




16 PERSONALITIES
[Branding]

Recognition
Graphis New Talent Gold Award 


Me and my friends were always talking about the results of the test as it was a huge trend in Korea during the pandemic. I chose to rebrand this test in order to share it to more people globally outside of Korea.

16 Personalities aims to be the primary hub of self discovery and self awareness. Through user questionnaires and analysis of the complex human personality, this company provides tools for deeper understanding of self and each other, thereby creating a happier world for us all. 



LOGO DEVELOPMENT

The logo is inspired by smiley face. The face form of the logo represent ourself, human. Moreover, the smile of the logo creates a warm, friendly aproach related to our mission to create a better world for all of us.

   

   

TAGLINE
Positivity is one of the core values of our brand. Our voice is friendly and encourages uniqueness.




 
IDENTITY POSTER SERIES





CONTENT POSTER SERIES






POSTERS IN ENVIRONMENT


MOTION POSTERS






To enhance the online experience for my younger audience,  I used  p5js to create an engaging motion poster to integrate emerging media trends in my system.



OUTDOOR STRATEGY





Interactive murals and stickers are used to spread brand awareness in a friendly manner.




WEBSITE





APPLICATION








SOCIAL MEDIA





︎︎︎ Previous



Next ︎︎︎




16 PERSONALITIES
[Branding]

Recognition
Graphis New Talent Gold Award 
Me and my friends were always talking about the results of the test as it was a huge trend in Korea during the pandemic. I chose to rebrand this test in order to share it to more people globally outside of Korea.

16 Personalities aims to be the primary hub of self discovery and self awareness. Through user questionnaires and analysis of the complex human personality, this company provides tools for deeper understanding of self and each other, thereby creating a happier world for us all. 



LOGO DEVELOPMENT

The logo is inspired by smiley face. The face form of the logo represent ourself, human. Moreover, the smile of the logo creates a warm, friendly aproach related to our mission to create a better world for all of us.




TAGLINE
Positivity is one of the core values of our brand. Our voice is friendly and encourages uniqueness.




 
IDENTITY POSTER SERIES



CONTENT POSTER SERIES


POSTERS IN ENVIRONMENT





OUTDOOR STRATEGY

Interactive murals and stickers are used to spread brand awareness in a friendly manner.




WEBSITE




APPLICATION







SOCIAL MEDIA





︎︎︎ Previous

Next ︎︎︎

© 2023 GIO CHUNG