16 PERSONALITIES
[Branding]

Recognition
Graphis New Talent Gold Award

Me and my friends were always talking about the results of the test as it was a huge trend in Korea during the pandemic. I chose to rebrand this test in order to share it to more people globally outside of Korea.

16 Personalities aims to be the primary hub of self discovery and self awareness. Through user questionnaires and analysis of the complex human personality, this company provides tools for deeper understanding of self and each other, thereby creating a happier world for us all.

LOGO DEVELOPMENT

The logo is inspired by smiley face. The face form of the logo represent ourself, human. Moreover, the smile of the logo creates a warm, friendly aproach related to our mission to create a better world for all of us.