16 PERSONALITIES

Branding

Recognition: Graphis New Talent Gold Award

Me and my friends were always talking about the results of the test as it was a huge trend in Korea during the pandemic. I chose to rebrand this test in order to share it to more people globally outside of Korea.

16 Personalities aims to be the primary hub of self discovery and self awareness. Through user questionnaires and analysis of the complex human personality, this company provides tools for deeper understanding of self and each other, thereby creating a happier world for us all.

Role: Brand Designer
Scope: Brand Identity · Poster Design · Motion Design · Digital Applications

LOGO DEVELOPMENT

The logo is inspired by smiley face. The face form of the logo represent ourself, human. Moreover, the smile of the logo creates a warm, friendly aproach related to our mission to create a better world for all of us.

TAGLINE

Positivity is one of the core values of our brand. Our voice is friendly and encourages uniqueness.

IDENTITY POSTER SERIES

Four identity posters featuring the smiley symbol, BE ME, and UNIQUE YOU

Four typographic identity posters for INFJ, ESFP, ISFJ, and ENFP

CONTENT POSTER SERIES

Analysts, Explorers, Diplomats, and Sentinels personality-group posters

Photography-led personality posters with colorful circles and type

POSTERS IN ENVIRONMENT

16 Personalities poster series displayed together on an urban wall

MOTION POSTERS

To enhance the online experience for my younger audience, I used p5js to create an engaging motion poster to integrate emerging media trends in my system.